Wisconsin inspired apparel for every soul.

From graphic tees to cozy hoodies, each piece in our collection is a tribute to the places and moments that define life in Wisconsin.

From Wisconsin with love.

We believe that Wisconsin is more than just a place—it’s a feeling, a way of life, and a source of pride. No matter where you live - in the heart of the state, the Northwoods or the shores of Lake Michigan, there’s something special about calling Wisconsin home.

Whether you’re shopping for yourself or looking for the perfect gift for a fellow Wisconsin lover, we have something for everyone who shares that deep pride and connection to the Badger State.

stack of three sconsin soul sweatshirts the top sweatshirt is a grey sweatshirt with the state of Wisconsin on the front, ivory strings, and sconsin soul logo
two folded wisconsin t-shirts, one red t-shirt with graphic text that says Sconsin on front in a fun font
Wisconsin Old fashioned glass garnished with a cherry and orange with a wooden cocktail muddler

Sconsin Soul most loved items & fan favorites.

Our Signature Hoodie is where it all started! This sweatshirt is more than just a best-seller; it’s the heart of our brand, the one that sparked our journey to celebrate everything that makes Wisconsin special. Perfect for chilly days by the lake or a s’more by the campfire.

You can find a selection of Sconsin Soul products available locally in Baraboo, WI, at Country Side Refind. But for those who can’t make it to Baraboo, don’t worry! All our products are available for purchase online and we’re proud to ship directly from Wisconsin. Whether you’re in-state or across the country, we’re here to bring a little piece of Wisconsin to you.

red hooded sweatshirt with ivory strings and sconsin soul graphic logo on front in the shape of Wisconsin

Signature Sconsin Soul Hoodie

$53.00

Charcoal grey cowl neck sweatshirt with grey hood strings and graphic that says Old Fashioned Sconsin Soul

Old Fashioned Hoodie

$58.00

Old Fashioned Glass

$12.00

Wisconsin mugs to warm your soul.

Our Sconsin Soul coffee mugs are the perfect way to celebrate the state we love. Featuring iconic Wisconsin designs that bring warmth to your hands and your heart. Whether you’re savoring your morning coffee, tea, or cocoa - our mugs capture the spirit of Wisconsin.

THREE WISCONSIN SISTERS

three women wearing old fashioned sconsin soul brand clothing holding old fashioned glasses

Sconsin Soul is a Wisconsin-based clothing brand founded by three sisters who share a deep love for their home state.

From cozy hoodies and tees to Wisconsin-themed mugs and drinkware, their products celebrate the spirit of the Midwest and give their customers a chance to carry a little piece of Wisconsin wherever they go.

Cheers to tradition!

club soda being poured into old fashioned glass garnished with a cherry and orange graphic on cocktail glass reads "bitter & sweet"

Muddle & mix your own Old Fashioned Wisconsin style with this classic Brandy Old Fashioned recipe. Make your shopping list and check out the recipe below for a full step-by-step guide. Don’t forget to grab one (or 2) of our Sconsin Soul Old fashioned glasses!

  • 2 oz. brandy

  • 1 sugar cube (or 1/2 tsp sugar)

  • 2 dashes Angostura bitters

  • 1 orange slice

  • 1 maraschino cherry

  • Club soda or 7-Up

  • Ice

  • Orange peel (for garnish)

old fashioned cocktail sitting on loose sugar granules garnished with a cherry and orange slice
Testimonials

“I just received my sweatshirt and its amazing.I love how soft it feels against my skin. I love the logo the most I'm born and raised in Sconsin. Definitely will be buying more from these ladies. Thanks again XOXO”

- Melissa

“Awesome logo and t shirt fit so well! love these product!!”

- Rachel

“The most comfortable and cute sweatshirt! I bought one for my 3 sisters, mom and I for Christmas this year and they are all obsessed!!! Thank you!”

- Caitlin

“Soooo soft and snuggly! Love the sweatshirt!!!”

- Jessica